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ABOUT US

Built Not Bought is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom. 

We create women and men’s apparel including t-shirts and leggings.

Built Not Bought is led by: 

Nuta Musa –Founder and CEO

OUR MISSION:

TO INSPIRE AND EMPOWER ALL ATHLETES IN THE WORLD

Always remember if you have a body, then you are an athlete.

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